Business Model

The digital era is transforming how people run their businesses. The coming of the internet forced businesses to digitize their operations. Today, people are selling and buying items virtually. This aspect is making it easy to run businesses and lower operational costs. However, digitization did not change the way people do business. It also gave […]

Recurring sales are the core of any business. When you launch your venture, you require a way to keep customers coming back. It only through having returning customers that your business will remain profitable and sustainable. However, as competition increase in the marketplace, achieving this objective is a mirage. It is difficult to sell to

The birth of cloud computing is changing software development and distribution. Unlike before where customers had to buy licenses, they are now paying for usage and in terms of pay-per-use. The distribution of software is changing where users can access them through third-party platforms such as web browsers. With this transformation, software companies are rethinking

The business environment is changing. With technology and the internet becoming the basic needs, businesses are moving from the usual operational approaches. The changes are not only occurring on how they handle customers but also on how they store and manage information. The new technological innovations such as cloud computing are enabling businesses to become

Netflix has been one of the leading names in the online streaming services industry. The company has an online platform, through which it allows customers to watch movies, TV series, documentaries, etc. The company started as a DVD rental business model. However, it transitioned into the online streaming services platform and hasn’t looked back since

When starting your business, generating consistent revenue is the main objective. You can only remain or grow your business if you continue makings sales. Establishing a strong customer base is a challenge. Particularly in this internet decade, many players are joining each niche in the market. Competition has become the nature of the business arena.

Are you in the process of starting a business? Being an entrepreneur is one of the dreams that revolve around many people’s minds. It is a step to financial freedom and wealth creation. You too want to join this wagon that is why you are on this page. As you start your entrepreneurial journey, picking

Businesses operate by finding customers for their commodities. As you join the entrepreneurial world, your primary goal is to secure a strong customer base. You invest in marketing and promotion to realize this goal. This activity is not a loner idea. Every business you know follows the same principle. Whether selling to consumers or businesses,

The purpose of every business is to make a profit. But this does not occur naturally. For any business to generate profit, it must establish a way of driving sales. Every business owner must come up with an operational model that they will apply in moving their products and services to the consumer or user.