Business Model

Businesses are evolving. Unlike the past decade where businesses operated on brick and mortar stores, virtualization is the new norm. You do not need to have a physical shop to drive sales. All you require is a digital store where customers can access your products and place orders.  Despite all these changes, one thing remains […]

As an entrepreneur, your objective is to generate revenue by meeting your target customers’ needs. Your role is to ensure that customers have an opportunity to access your products and services at ease and without much challenge. Also, you need to serve customer needs and interests. Your business will only be successful when you align

Are you planning to start a business? Maybe you are struggling to identify what to sell and the best way to reach your target customers. For you to turn your business into a profitable venture, you must identify a strategy to drive sales. Here is where a business model comes in. your model determines the

Information is power in every aspect of life. You need the right information to make conscious decisions in your day-to-day assignments. This aspect is no different in the business world. Each entrepreneur needs to have the right information about the market and customers to develop their products and services. Without the right information, it will

Customer interaction and engagement is a crucial aspect of any business. You need to interact with your customers to understand their needs, worries, habits, and fears. With this information, it will be easy to develop products and services that will serve them satisfactorily. The engagement also allows you to establish a relationship and build loyal

When starting a business, you need to identify a problem in the market and develop a solution to it. The solution is the aspect that helps you to generate some revenues. With rising entrepreneurship desires, many people are launching businesses. These businesses are operating either online or offline. As each of them tries establishing a