SWOT Analysis

Zappos started off as a shoe-selling company in 1999. Slightly over 22 years later, the company prides itself on having more than 1500 employees. Over the years, Zappos has become a billion-dollar enterprise, scaling up from shoes to accessories, clothing, and handbags. 10 years after its inception, the company entered into a merger with Amazon, […]

IBM is an American-based multinational tech corporation with its headquarters in New York and has widespread operations in more than 170 countries. It deals in the production and selling of computer hardware, software, and middleware, providing consulting and hosting services, and is a major research and development firm. This SWOT analysis gives insights into the

FORD was founded in 1903 by Henry Ford and has since grown to be the fifth-largest automobile manufacturer globally. It produces more than 4 million vehicles annually and sells commercial vehicles under the Ford brand and luxury vehicles under the Lincoln brand. Here is an analysis of the internal and external strategic market position of

DELTA airlines is one of the largest airlines in the US; it is a legacy carrier, one of the oldest airlines in existence. The airline has nine hubs, operates over 5400 daily flights, and serves over 325 destinations, over 50 countries globally, and more than 180 million customers annually. This SWOT analysis looks into the

Chick-Fil-A is the largest American fast-food restaurant that specializes in chicken sandwiches and is also among the leading fast-food chains in America. It operates 2,836 restaurants across the USA. The company’s values are based on Christian religious beliefs. This SWOT analysis gives an analysis of the internal as well as the external strategic position of

Roku Inc. is the pioneer of streaming to the TV; users can watch free or paid content on TV via the internet. Roku enables users to stream content they love, it enables content publishers to build large audiences and monetize them, it also provides advertisers with abilities for engaging with consumers. Movie and TV streaming

Medifast is an American-based company that deals in nutrition and weight loss. It has its headquarters in Baltimore, Maryland. It manufactures, distributes, and sells its weight loss products and other related products through its websites, telemarketing, multi-level marketing, and through its franchises. A SWOT analysis is a critical tool that Medifast needs to evaluate its

Instacart is an American-based brand that operates a grocery pick-up and delivery service in the US and Canada. Through its website and mobile app, the brand is able to have its customers order groceries from participating retailers. The shopping is usually done by a personal shopper. Instacart’s SWOT analysis is a critical tool that helps

Lyft is a popular American rideshare app and company that has its headquarters in San Francisco, California. The main purpose of the app was to try and connect drivers looking to earn money with riders looking for a ride. It is a leading transportation network operator in Canada and the US. Since its inception in

Wise, formerly Transferwise, is a financial technology that is based in London that deals with online money transfer. The brand has experienced remarkable growth; as of 22nd September 2020, the brand had 8 million users, up from 6 million users in 2019. Additionally, the platform transacts in over 750 currencies globally that include USD, GBP,