Top 10 Trivago Competitors and Alternatives

Top 10 Trivago Competitors and Alternatives

Trivago is a German transnational company that specializes in Internet-related services and products. The company primarily focuses on the travel agency, allowing hotel bookings and lodging services. On top of that, Trivago also owns a metasearch feature that provides users access to various tools. Currently, Trivago operates under the Expedia Group brand.

Trivago started its operations in 2005. At the time, there were various established names in the industry. However, Trivago focused on the German market only initially. Later, the company expanded its operations to cover more areas. Trivago reported revenues of $941 million in 2019. However, these decreased from the $1.035 billion reported in 2018.

Trivago also suffered due to the COVID pandemic. As a part of the travel agency, the company has experienced significant drops in business. On top of that, many competitors and alternatives exist, which impacted the company’s operations. Some of these competitors come from the same parent company as Trivago. Apart from those, other competitors and alternatives also exist.

Some of Trivago’s top competitors and alternatives are as below.

1.    Hotels.com

Hotels.com is a hotel room booking service that provides similar services to Trivago. The company holds 85 websites that users can access in 34 languages. On top of that, it lists over 325,000 hotels which span over 19,000 locations. The company primarily focuses on hotel B&Bs and condos. Hotels.com started its operations in 1991, long before Trivago joined the industry.

Hotels.com is one of the oldest and most well-known names in the industry. It allows users to book hotel rooms online or by phone. While Hotels.com is one of Trivago’s competitors, both operate under the same parent company. They are a part of the Expedia Group which also controls several other similar businesses. When Hotels.com got acquired by Expedia, its name was Hotel Reservations Network (HRN). Later, however, the parent company changed it.

2.    TripAdvisor

TripAdvisor is an American online company that works in the same industry as Trivago. It operates a website and a mobile app with user-generated content. Similarly, it has a comparison shopping feature. The company provides online hotel reservations and bookings for transportation, lodging, travel experiences and restaurants. It started its operations in 2000.

TripAdvisor generated revenues of $604 million. However, these revenues dropped significantly from $1.615 billion in 2018 and $1.560 billion in 2018. TripAdvisor is one of the most well-known names in the market for its exemplary services. The company operates from Massachusetts. However, its services span across the world due to its business model. These features make it one of the best alternatives to Trivago.

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3.    Booking.com

Booking.com is a Dutch online travel agency that operates under Booking Holdings. The company operates from Amsterdam and has over 28 million listings. Similarly, it is available in over 40 languages. Through its platform, users can lodge reservations and other travel products. The company was established in 1996 and is currently among the top names in the industry.

Booking.com is a competitor of Trivago and Hotels.com in the industry. Initially, it started its operations locally in the Netherlands. Later, the company merged with Bookings Online, which operated as Bookings.org. In 2002, the company got offered to Expedia Group, which refused to buy it. Today, it has become a competitor to most companies that operate under that group.

4.    Travelocity.com

Travelocity.com is an online travel agency and currently operates under the Expedia Group brand. While it supports the same parent company as Trivago, both still compete in the same industry. Travelocity.com started its operations in 1996. Currently, it has over 12 million unique visitors and over 90 million page views. These stats make the platform one of the highest-ranking websites in the industry.

Travelocity started its operations by allowing users to book tickets without any help. It also provides other services, including booking hotel rooms, rental cars, cruises and packages vacations. Initially, the company started as a joint venture and operated under Sabre until 2015. Over the years, the company has also been active in the investments market.

5.    Orbitz

Similar to Trivago and some other names on the list, Orbitz operates under the Expedia Group brand. It is a travel fare aggregator website and travels metasearch engine. Currently, the website orbitz.com is a part of Orbitz Worldwide, Inc. It operates from Chicago, Illinois. In 2014, the company had reported revenues of over $932 million. After that year, the company has not issued its financial details.

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Orbitz started operations through a partnership between major airlines. The company has been operational since 2001. At the time, it was the airline industry’s response to the rise of online travel agencies, including Expedia. While it operated many years under those creators, it got acquired by Expedia Group in 2015. This acquisition took place at the same time as when the group acquired Travelocity.

6.    Priceline

Priceline is another Trivago competitor that operates an online travel agency. The platform helps users find discount rates for travel-related purchases. On top of that, it also facilitates travel services from suppliers to users. Priceline.com operates under the Booking Holdings brand, previously known as The Priceline Group. This group also holds other well-known names, including Booking.com and Kayak.com.

Priceline started its operations in 1997 under Jay S. Walker. It caught public attention due to its “Name Your Own Price” system. With this system, travellers could name their prices for various travel-related products and services. Soon, it rose to higher ranks in the industry and started competing with some big names. Today, Priceline is one of the most well-regarded companies in the travel industry.

7.    Hotwire

Hotwire is another Expedia Group subsidiary that operates a travel website. It allows users to book airline tickets, hotel rooms, rental cars and vacation packages. Similarly, the company offers unsold travel inventory at discounted prices. Currently, Hotwire operates from San Francisco, California. Despite being subsidiaries of the same parent company, Hotwire is a Trivago competitor.

Hotwire started its operations in 2000 when it received fundings from six major airlines. Through its website, Hotwire offered tickets to those airlines. In 2003, InterActiveCorp announced its acquisition of Hotwire.com. Later, it became a part of Expedia Group, spun off from IAC. Hotwire competes with some names on this list, although it is not as well-known.

8.    Airbnb

Airbnb started its operations in 2008. Although not a travel agency company like others, Airbnb has become an alternative to those services. The company operates an online marketplace for lodging. Usually, these include homestays for vacation rentals and tourism activities. The company operates from San Francisco, California. However, its operations span worldwide through its website and mobile app.

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Airbnb allows travellers an alternative to the prevent hotel bookings system. This way, they can get more inexpensive options while not relying on big-name companies. For most travellers, choosing between homestays and hotels may involve several factors. However, Airbnb can provide them access to alternate staying options. Therefore, the company makes a decent alternative to Trivago and other similar companies.

9.    Kayak

Kayak is another company that operates under the Booking Holdings brand. The company owns an online travel agency and metasearch engine. Similarly, its website and mobile apps are available in over 30 countries and 18 languages. The company has gone through many ups and downs throughout its life. However, it has become one of the most well-known names in the travel industry over time.

Kayak started its operations in 2004. Over the years, the company acquired various assets and companies to build its brand. However, it went under acquisition in 2013 when Booking Holdings acquired it. Over the years, the company has also received several awards for its exemplary services. These services have also helped the company compete with other names such as Trivago.

10. Expedia

Expedia is an online travel agency and travel shopping company. The company operates from Seattle. Like some other names on this list, Expedia is a part of the Expedia Group. The company offers a website and mobile app. Users can use it to book airline tickets, hotel reservations, car rentals, cruise ships and vacation packages.

Expedia.com started its operations in 1996 under Microsoft. However, it got spun off in 1999 as a public company. In 2001, it went under acquisition of USA Networks. Over the years, it has built up a brand for itself. Its association with Expedia Group has also helped improve its standing in the industry. Expedia is currently one of the largest travel agency companies in the world.

Conclusion

Trivago is a Germany-based company that focuses on providing travel-related products and services. The company started small initially. However, it expanded its operations significantly over time. Trivago’s business has suffered due to the COVID pandemic. However, some competitors and alternatives have also impacted the company’s revenues over time.

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