Top 10 HubSpot Competitors and Alternatives

Top 10 HubSpot Competitors and Alternatives

HubSpot is an American company that offers software products for inbound marketing, customer service, and sales. The company, founded in 2006, has added many tools to its products to serve its users. On top of its many products, the company also offers customers services. HubSpot is one of the leading companies in the market for its types of products.

HubSpot provides its users with tools for social media marketing, landing pages, customer support, search engine optimization, web analytics, and content management. Furthermore, it has integration features allowing its users to use those tools with other platforms. On top of that, its tools also work together or on their own. Overall, the company provides all-in-one solutions to its users related to managing marketing and sales.

HubSpot has been one of the leading names in the market. The company generated revenues of $883 million in 2020. Similarly, the company has accumulated over 121,000 customers from over 120 countries. Most of its tools are easy-to-use, which attracts customers from all over the globe. One of its top-selling features is its wide variety of tools available to users.

However, offering a broad range of products and services also gives rise to competition. HubSpot faces competition from various companies from around the globe. For many users, the competition serves as alternatives they can use. Some of the top HubSpot competitors and alternatives are as below.

1. Salesforce

When it comes to HubSpot competition and alternatives, one of the first names on the list is Salesforce. Salesforce is an American cloud-based company that provides customer relationship management services. Like HubSpot, these include a number of tools that focus on customer service, marketing automation, analytics, and application development.

Salesforce generated $21.25 billion in revenues in 2021. The company, founded in 1999, is one of the top names in the market. With over 7.2 million users around the globe, the company is one of HubSpot’s largest competitors. Salesforce has affordable prices for both small and large clients. Some of its top customers include Spotify, US Bank, Amazon Web Services, Toyota, T-Mobile, etc.

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2. MailChimp

MailChimp started its operations in 2001 as an email automation tool. However, it has expanded its business to a marketing automation platform and email marketing service. The company generated $700 million in revenues from these services in 2019. The platform operates under its parent company, The Rocket Science Group LLC.

One of MailChimp’s primary competitive advantages is its affordable pricing schemes. The platform offers both small and large clients to automate their marketing strategies. Like HubSpot, it provides an all-in-one platform. However, it focuses more on email correspondence and marketing. Similarly, it also allows users to build websites with various useful tools.

3. Marketo

Marketo is a software company that develops and sells marketing automation software. It focuses on account-based marketing and other marketing services and products. Similarly, it includes content creation and SEO tools. Marketo commenced operations in 2006. However, it wasn’t until 2008 that it introduced its first product. Currently, Marketo is a subsidiary of Adobe Inc.

In terms of alternatives, Marketo is one of the closest options to HubSpot. The company offers marketing automation software and similar tools to HubSpot. It also provides pre-packaged bundles or the ability for users to mix and match applications. It includes tools for lead management, email marketing, consumer marketing, mobile marketing, and customer marketing.

4. Keap

Keap is another alternative to HubSpot that provides similar services. Formerly known as Infusionsoft, Keap is an email marketing and sales platform. However, it primarily focuses on the small businesses market. The company offers products relating to customer relationship management, marketing, and e-commerce. Founded in 2001, the company has built a decent reputation for itself in the market.

Keap generated sales of $100 million in 2017 with over 45,000 customers. The company has also accumulated various awards over the years for its services and products. Overall, its platform is easy to use and allows users great customizability with their marketing campaigns. It also has an integrated CRM allowing a better user experience.

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5. Eloqua

Oracle is one of the biggest names when it comes to the database software and technology industry. However, the company also participates in the marketing automation sector through its subsidiary Eloqua. Eloqua is a marketing automation platform for managing sales and marketing leads for businesses and corporations.

Eloqua provides users with features, such as feature-rich campaign building, multiple leading scoring models, and real-time data collection. On top of that, it offers its users various other tools, including reporting tools, which can generate more sales. The platform has more than 500 partners and over 700 integrations, allowing users more flexibility and ease of use.

6. Microsoft Dynamics

Microsoft is one of the leading names in the technology industry. The company participates in various markets, providing tools and solutions to all types of users. One of these includes Microsoft Dynamics, a line of enterprise resource planning and customer relationship management software applications. It is a part of the Microsoft Business Solutions product that Microsoft offers.

Microsoft Dynamics provides a well-known alternative to HubSpot. It includes tools such as Office 365, Azure, Outlook, Yammer, and SharePoint. Through these, Microsoft serves the retail, services, manufacturing, financial services, and public sector. The platform has specific tools for each industry, allowing better usability to users.

7. Zoho

Zoho Corporation is a company based in India and one of HubSpot’s top competitors. The company, founded in 1996, provides a set of web-based business tools to its customers. Similarly, one of its most well-known products is the online office suite, Zoho. On top of that, it also includes Zoho Social, Zoho Invoice, and Zoho Expense.

The company boasts more than 60 million users around the globe. This userbase allowed the company to generate $610 million in revenues in 2020. Most users prefer Zoho for its affordable prices compared to HubSpot. For most small businesses, Zoho is the top choice in the market.

8. Pipedrive

Founded in 2010, Pipedrive is a cloud-based software company. The company developed a web and mobile application known as Pipedrive. This app focuses on providing users with customer relationship management tools. With over 95,000 global users, the company is one of the top competitors and alternatives to HubSpot’s CRM tools.

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One of Pipedrive’s most critical success factors includes its user-friendliness. The company has received several awards for its ease of use. The company also generates over $45 million from its CRM solutions per year. Like many other names on this list, the Pipedrive provides users with a cheaper alternative to HubSpot’s tools.

9. IBM Marketing Cloud

IBM is one of the oldest names in the technology industry. The company, among other areas, is also active in marketing automation. IBM offers marketing solutions to users through its subsidiary Silverpop, which it acquired in 2014. The company provides various marketing, sales, and customer services tools through this platform.

IBM Marketing Cloud provides users with the ability to customize their marketing campaigns deeply. It also excels in enhancing cross-channel experiences for the web, email, and mobile. It offers features, such as lead acquisition, lead scoring, nurture marketing, lead transfer, and email marketing.

10. SAP

SAP is one of the leading names when it comes to offering enterprise resource planning software. The company is the largest software company not based in the US by revenue. On top of ERP software, SAP also provides customer relationship management, supplier relationship management, and supply chain management software, among others.

Like IBM, SAP also has a marketing cloud platform. This platform comes consolidated under the term “Customer Experience”. In 2021, the company reported a userbase of 17,000 for its SAP S/4Hana suite, which includes all its ERP software. Overall, SAP is one of the biggest alternatives to HubSpot, particularly for corporations and enterprises.


HubSpot is a software company that provides marketing, customer relationship management, and sales tools. The company is one of the top names in the market. However, it also attracts competition from various large and small alternatives. Its competitors include  Salesforce, MailChimp, Marketo, Keap, Eloqua, Microsoft Dynamics, Zoho, Pipedrive, IBM Marketing Cloud and SAP.

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